Yasya Minochkina second collection was shown on Mercedes-Benz Kiev Fashion Days event which is held by Daria Shapovalova, Ukrainian fashion pioneer and Style.com contributor. Talent scout and organizer of exhibition ArtGeorgia Sofia Tchkonia noticed the big potential of Minochkina and offered to show part of her collection in Paris.
Brand’s SS 2013 collection in devided in some themes. Firstly, Yasya Minochkina creates her signature femine dresses: there are black gowns with mint sheer panels and ruffles and evening maxi dresses. Another one is clothes referring to sportswear. For example, skinny dresses, whose straps and diaphanous details of skirts remain swimwear. Yasya Minochkina works with geometry of 1970s, but she doesn’t use color-blocking. Instead, she makes dresses with chiffon tingle pieces. As always, Yasya creates laconic clothes for everyday wearing: narrow in waist sweaters with fluted texture and skirts with cuts, shortened candy-color jackets and 1960s straight leg trousers. Designer remembers of changeable spring and summer weather and adds in her collection double-breasted sleeveless coats. Another important part of the collection is dresses, coats and suits with pencil hatching prints. But it’s not just a print, this pencil stroke effect is simulated by fabric’s structure. Black-and-white fabric was being created in Japan during seven mouths specially for designer. As always, Yasya Minochkina is inventive in using natural materials: dresses are made of silk and chiffon, and for suits she took crepe, openwork canvas with lurex and silk, covered with cotton fibers, impregnated with a paint.
The new collection matches the DNA of Yasya Minochkina. It is based on feminine minimalism and doesn’t outshine woman’s beauty, but underline it. Clothes aimed at longtime wearing and can serve during several seasons: Minochkina check every stitch herself.