Spring Summer 16

The starting point of Yasya Minochkina SS’16 collection is 1970s, fashionistas’ favorite decade of the next season. Travelling to France for work, Yasya Minochkina came across a small bookstore and saw Fashion in the ’70s: The Definitive Sourcebook thome. It’s author and famous fashion historian Emmanuelle Dirix describes how fashion was developing in 70s, but not only on a runway but also in the street. Dynamic time mixed such different movements as glamour, hippie, and skateboarding. This contrasts inspired Minochkina to re-create the codes of her own brand in designer’s signature way. There are photos of Joni Mitchell, Cher and Germaine Greer in flared dresses and bright jumpsuits, photos from Biba store ad campaigns and looks from Chloe and Halston runways in Minochkina’s moodboard. But designer decides to make romantic mood, typical for 70s, edgy. Debby Harry signature image helps. Rebelios singer always knew how to wear lingerie slip dresses daily. The final point of Minochkina’s mood is French lavender fields. Colors and shapes of this flower are the main reference to fabrics of SS’16 season. Designer combine all those references with her vision of a wardrobe for modern young women who has busy schedule and doesn’t forget about her appearance.


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