SS 2019

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Yasya Minochkina

Spring/Summer 2019

‘Bohemian, in the purest sense’


An ultimate destination for the next summer? Saint-Tropez, France! Those who’ve been following me for a long time know that my main inspiration source is travelling, architecture and design. This season I’m reflecting the memories of a French paradise corner. For me Saint-Tropez has always been about 1950s and 1960s, clean boho chic, in its purest sense. Recently, for the first time, I have payed a visit to the historical St-Tropez hotel re-launched earlier this year, Epi 1959, for holidays. Its new interiors and gardens brought me back to times when Brigitte Bardot and Alain Delon were hanging out on the beach of this romantic resort town. Remember the pictures of this power couple? These flashbacks became something I’ve translated into Yasya Minochkina SS’19 collection. New kind of understated elegance, vintage colors, floral froufrou… The mood of the season is about free spirit, nomadic lifestyle, effortless outfits, and sun. I start each collection with producing special couture fabrics on factories in Italy, France and Switzerland. Discussing the vibe of SS’19 season, we’ve developed lots of glowing and flowy textures such as chiffon, lace and silk in the nude, beige, pastel color scheme with the splashes of yellow and orange. We are talking French style this season, so classic stripes were a must. Recently I have discovered a new family production of embroideries that are entirely handmade. Their artistic techniques inspired me to collaborate on skillful elegant detailing with shiny lurex and crystals finishing that you see in almost every look. After completing the production of fabrics, I returned to my new workshop in Beaulieu sur Mer to draw the sketches. Keeping up with my “pret-a-porter meets couture” concept, I imagine Yasya Minochkina women in opencut shoulder dresses, cropped jackets and pants and flawless nightgowns, dancing in front of the pool. The upcoming SS’19 sounds good, huh?

Yasya Minochkina Founder and designer

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