Fall Winter 2015
‘The starting point of this season’s collection was the contrast between coziness and uneasiness of clothes which every single woman always feels. In the morning you wear simple t-shirt and jeans, in the evening –sequin mini dress, there is no happy medium. But I love the idea of balancing these sides. That’s why I combine chunky sweaters with lean knee-flared pants and textured leather skirts, put sequins on cashmere, mix grey with bright colors. For me it’s also about a border between modest and sexy. Cause modest doesn’t mean unsexy, and vice versa. When I were thinking of this, 70s and 80s, two golden decades for clubs and dances, came to mind. Andy Warhol’s The Factory crowd is all about that contrast of home and party, isn’t it? That’s why I use exactly 70s and 80s shapes for Fall/Winter 2015. But, as far as it’s contrast game, I go for colors from Alexander Benua and Leon Bakst outfits for Sergei Diaghilev ballets which have always fascinated me. Moreover, I work with geometry. Decided to do it after the look at Daniel Buren art. He works with lines in shapes in a really unique and inspiring way which I love’
Yasya Minochkina was born and raised in Ukraine. After having courses in Central Saint Martins and Royal Academy of Fine Art she moved to Moscow and founded her own women’s clothing line. During Mercedes-Benz Kiev Fashion Days the designer presented her first runway collection which appeared in stores of Kiev and Odessa shortly after the show. In SS’15 season the designer became a part of LVMH Prize contest and was picked up by its team as designer of the day. Yasya Minochkina clothes appeared in editorials of Ukrainian editions of Elle, Harper’s Bazaar and L’Officiel magazines, Russian editions of Cosmopolitan, InStyle and Collezioni magazines. The brand’s collections were reviewed by such medias as Nowfashion.com, Vogue.co.uk, Vogue.it, Vogue.ru and Style.com.
Client list of Yasya Minochkina brand includes models Alla Kostromicheva and Irina Shayk, casting agent Natalie Joos and blogger Doina Ciobanu.