Yasya Minochkina was born and raised in Ukraine. After having courses in Central Saint Martins and Royal Academy of Fine Art she moved to Moscow and founded her own women’s clothing line. During Mercedes-Benz Kiev Fashion Days the designer presented her first runway collection which appeared in stores of Kiev and Odessa shortly after the show. In SS’15 season the designer became a part of LVMH Prize contest and was picked up by its team as designer of the day. Yasya Minochkina clothes appeared in editorials of Ukrainian editions of Elle, Harper’s Bazaar and L’Officiel magazines, Russian editions of Cosmopolitan, InStyle and Collezioni magazines. The brand’s collections were reviewed by such medias as Nowfashion.com, Vogue.co.uk, Vogue.it, Vogue.ru and Style.com.
Client list of Yasya Minochkina brand includes models Alla Kostromicheva and Irina Shayk, casting agent Natalie Joos and blogger Doina Ciobanu.