ABOUT YASYA MINOCHKINA
Yasya Minochkina offers a modern interpretation of femininity, exploring its senses and embodiments from one season to another. A dress is the pillar of each collection. Romantic and chic, sophisticated and meaningful designs are created for a wide variety of images, characters and personalities.
Designer Yasya Minochkina was born and raised in Ukraine. Significantly, she was raised in the atmosphere of creativity, by an architect and an artist. From the young age Yasya dreamed of becoming a fashion designer. This dream came true after her graduation from Central Saint Martins College of Arts and Design in London and The Royal Academy of Fine Arts Antwerp. Yasya Minochkina launched her own eponymous brand in 2012.
Alongside the pret-a-porter collection Yasya Minochkina develops the haute couture line. Dresses made of lightweight chiffon are embellished with crystals, beads, sequins and embroidery. It takes up to 300 hours of impeccable work to create one piece. Designer is in charge of each part of the process, teaming up with French, Italian, Ukrainian and Russian craftsmen. Yasya pays extreme attention to the materials, which are produced in Italy, France, Switzerland and Austria specifically for the brand.
Yasya keeps her focus on a rich colour palette, that varies from the neutral basic tones to the boldest ones. She draws inspiration for such experiments from art and architecture, traveling and nature – for example, Monaco landscapes, where she is currently based. However, the main inspiration for her is a woman, who is placed at the heart of Yasya Minochkina’s aesthetics. The designer puts emphasis on the empowering femininity, the uniqueness of beauty and the significance of identity behind it.
Kim Kardashian, Irina Shayk, Coco Rocha and Alla Kostromichova were already spotted wearing Yasya Minochkina. Celebrities and actresses choose brand’s garments to walk the red carpet of Cannes Film Festival, Venice Film Festival, The Golden Globe Awards and the Oscars. The designer’s craft is dedicated not only to celebs, artists and noble women, but also to each woman, who would enjoy the brand’s inimitable aesthetics.
The brand made its debut during Mercedes-Benz Kiev Fashion Days in 2012. The very first collection instantly attracted attention of fashion insiders – VOGUE Italia featured Yasya Minochkina in its Talents edition. The next show took its place during the Parisien exhibition ArtGeorgia, attended by Anna Wintour and Hamish Bowles. In 2013, the brand presented its collection at the International Fashion Week China Guangzhou. In 2014, Yasya took part in the Fashion Scout project in London and won the Super Talents grant from VOGUE Italia in 2014. Later, with support of the magazine, the brand's presentation was held in Milan.
European shows were particularly influential on the brand’s evolution. In a short span of time Yasya Minochkina received media coverage all around the world, being mentioned in Harper’s Bazaar, VOGUE, BOF, Forbes USA, The New York Times, The Daily Telegraph. In 2015, Yasya Minochkina was included to LVMH top-30 Young Fashion Designers list. Since that year, the brand has become a permanent participant of Mercedes-Benz Fashion Week Russia. In 2018, Yasya Minochkina presented a collection at New York Fashion Week.
The brand made its debut during Mercedes-Benz Kiev Fashion Days in 2012. The very first collection instantly attracted attention of fashion insiders – VOGUE Italia featured Yasya Minochkina in its Talents edition. The next show took its place during the Parisien exhibition ArtGeorgia, attended by Anna Wintour and Hamish Bowles. In 2013, the brand presented its collection at the International Fashion Week China Guangzhou. In 2014, Yasya took part in the Fashion Scout project in London and won the Super Talents grant from VOGUE Italia in 2014. Later, with support of the magazine, the brand's presentation was held in Milan.
European shows were particularly influential on the brand’s evolution. In a short span of time Yasya Minochkina received media coverage all around the world, being mentioned in Harper’s Bazaar, VOGUE, BOF, Forbes USA, The New York Times, The Daily Telegraph. In 2015, Yasya Minochkina was included to LVMH top-30 Young Fashion Designers list. Since that year, the brand has become a permanent participant of Mercedes-Benz Fashion Week Russia. In 2018, Yasya Minochkina presented a collection at New York Fashion Week.
The brand aspires to tell its story through the medium of collaboration likewise. In 2015, a special collection for BVLGARI was shown in Monaco. In 2019, Yasya Minochkina and Jacob & Co had a show at Sardegna. This was followed by a collaboration with Bugatti – this event took place in an old castle, located in the Austrian mountains. In 2020, a fashion show by Chopard and Yasya Minochkina was held in Vienna. If diamonds are a girl's best friend, then Yasya Minochkina garments are an exquisite addition to this group. Special collections, developed by Yasya Minochkina for high jewellery brands, consist of the looks, which highlight an expression and a distinctness of beauty. Previously the brand also created workwear for L'Oréal, and the designer Yasya Minochkina became the face of Garnier Paris advertising campaign.
Yasya Minochkina collections include comfortable dresses for every occasion, whether it is a seaside vacation or a friends gathering, a cocktail party or a special dinner, a ball or a wedding. So, you can enjoy the variety of choices at our e-shop below.
