Yasya Minochkina was born and brought up in Ukraine. With her mother was an architect, and her father, a painter, there was no doubt that Yasya Minochkina had inherited the artistic DNA of her family.

After graduation from Central Saint Martins and Royal Academy of Fine Arts, the Ukrainian designer decided to follow the footsteps of her grandmother, a respected tailor.

Yasya founded a namesake clothing brand in 2012. During FW 2012 season of Mercedes-Benz Kiev Fashion Days Minochkina presented her fi rst runway collection. Soon afterwards Vogue Italia featured the designer in it’s special edition of Vogue Talents.

Her next collections were presented not only in Kiev but also in London and Paris on Fashion Scout and ArtGeorgia platforms. FW 2014 collection was shown on Pitti Uomo in Florence and Pitti Super in Milan, as well as in the Fashion Scout showroom in London and Paris that was visited by Anna Wintour, Hamish Bowles and Patrick Demarchelier among other fashion industry insiders. Yasya Minochkina herself also appeared in street style reports of Vogue.co.uk and Teen Vogue. One of the last collections was presented in New York during Fashion Week NYC on 09.02.2018.

Yasya Minochkina clothes appeared in editorials of Ukrainian editions of Elle, Harper’s Bazaar and L’Officiel magazines, Russian editions of Cosmopolitan, InStyle and Collezioni magazines. The brand’s collections were reviewed by such online platforms as Nowfashion.com, Vogue.co.uk, Vogue.it, Vogue.ru and Style.com. Client list of Yasya Minochkina brand includes such models as Alla Kostro- micheva, Coco Rocha and Irina Shayk, as well as casting agent Natalie Joos and blogger Doina Ciobanu.


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